fashion, lifestyle, interiors, beauty

an edit of London centric inspiration
(indulging a self proclaimed obsession for a beautiful life)

Thursday, 6 September 2012

Fashion Fringe 2012: TEIJA

My sister-in-law is a finalist in Fashion Fringe 2012. Fashion Fringe is a fashion business award and allows the winner to set up a fashion label. (Previous winners include Erdem, Basso & Brooke and Corrie Neilsen.)

Teija (Teija Eilola) is one of three finalists with the competition culminating in the presentations of the three collections at London Fashion Week in the middle of September.

If you are interested, Teija has been writing about the experience on her Fashion Fringe blog, with her first entries here and here. Her facebook page is here. Teija has also been interviewed by Fashion Fringe sponsor ShopStyle, where you can read more about her inspiration for her collection.

I am longing to see the finished collection - I am lucky enough to have worn one or two pieces that Teija has made in the past, both samples and pieces which she has designed for her previous job and I can honestly say that they beautifully combined precision cutting and draping with comfort and practicality of a garment which is actually designed to be worn. I cannot wait to see what she has come up with for this show.

“A Finnish girl arrives at the party: shoes in her bag and a huge, crisp mackintosh over her little silk dress. On the way to the party she crossed a forest and a couple of fields.” TEIJA S/S 2013

images  - logo and drawings from Teija's collection, layout by Fashion Fringe via FF Pinterest

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